Thursday, July 11, 2013

UNTV, Nine Strong Years of Public Service

To witness a random act of kindness is a very heart warming experience. A person showing love to another without expecting anything in return is something that can touch the heart of even the most hardened of people.

Feeding a homeless guy, or giving a few bucks to a beggar, may not only help them through the day but that simple act could give them hope and motivation to continue despite the the difficult situation that they are in.



But what if instead of randomly helping, we make it a regular part of our lives?

That's exactly what TV Station, UNTV, has been doing for nine years now. Through its charity oriented programming, they were able to touch the lives of thousands upon thousands of people who have needed help and hope in their lives.

This July, UNTV, under the leadership of Kuya Daniel Razon, is celebrating its 9th year of broadcasting and public service. Not with a typical TV station format, UNTV's orientation is to provide meaningful shows and public service oriented programs to the public.


A glimpse of UNTV's Humanitarian Efforts 

Although UNTV has always been a public service oriented station, the most influential advocacy of the station came on February 2009, when the campaign 'Isang Araw Lang' emerged at Kuya Daniel's very own show Good Morning Kuya. Daniel together with a few veteran broadcasters was talking about the predicament of poor Filipinos and how and who should help them.

There, Daniel Razon asked “What if a doctor or lawyer gives just one day of his service to his fellowmen for free? What if any Filipino who has the capacity to give sacrifices just one day for his fellowmen in need?”

Thus the campaign was born. A call to action for everyone to do something good, and exert effort to help others even for just a day.

The advocacy for change has generated a lot of support. Some of it include Bread Society's "Brigada Eskwela", a project that successfully cleaned more than 44,000 public schools.

In one day, youth groups from Metro Manila cleaned Sapang Alat River at Caloocan City which is the 30th dirtiest river in the world.

Youth groups cleaning the Sapang Alat River in support of Isang Araw Lang campaign .
(Photo embedded form kuyadaniel.wordpress.com)
Isang Araw Lang Unity Run, which is a fun run to raise funds for free college education, is also a product of the said campaign.

Participants of the Isang Araw Lang Unity Run for college education
(Photo embedded from kuyadanielrazon.wordpress.com)
Government institutions also partnered with UNTV to serve our countrymen. Together with DepEd, UNTV launched 'Dunong Gulong', a mobile classroom that provides basic education for out of school youth and students from far-flung areas in the country.

Kuya Daniel Razon (middle), together with Sec. Armin Luistro (Razon's right)
during the launching of Dunong Gulong.
(Photo embedded from kuyadaniel.wordpress.com)
Add-a-tree project, in cooperation with the Department of Environment and Natural Resources, is also a fruit of Isang Araw Lang.

When the Maguindanao massacre happened in 2009 (where some 30 journalists were killed in a politically motivated ambush in Mindanao), UNTV was one of the first to reach out to the families of the victims and gave them support.

In 2010, UNTV launched Tulong Muna Bago Balita (Rescue First, Report Later) an advocacy that puts life-saving first on top of news reporting. This meant UNTV reporters became rescuers ready to respond to emergencies in a moment's notice.

Aside from the said projects, there are other charitable efforts spearheaded by UNTV. These include Libreng Sakay (Free Ride), Transient Home, Tulong Muna Bago Pasada, Munting Pangarap, Law Center ni Kuya, and Home for the Abandoned Babies project.

UNTV's public service efforts in the span of nine years are already difficult to enumerate. In those years, UNTV has imprinted its own brand of programming to the Philippine media scene.

For its 9th year, the theme of UNTV is "Inspiring Change, Building Better Communities." The theme is really descriptive of what the station do for their advocacies are not only limited in helping individuals but they are changing whole communities with their service programs.

So job well done to Kuya Daniel Razon and to everyone that comprises UNTV for their 9th year of public service.

May they continue their strong public service for years to come.

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